Rolly le papier toilette écologique qui sauve le Luxembourg et puis la planète

Toilet paper, an ecological threat

13 kilos and 120 rolls: this is the average amount of toilet paper used each year by a European. Democratized in the 1950s, [b] toilet paper is now an integral part of our daily lives. Every day, a French uses 17g of toilet paper. This may not seem like much, but put together, this represents 6.2 kg of toilet paper consumed each year. As a result, in just over 50 years, it has become one of the most important sources of household waste. A sheet of toilet paper thrown in the wild can take up to 1 month to degrade completely. To know the decomposition time of everyday products, you can consult our article devoted to the time of degradation of waste in nature. Many associations of environmental protection alert on the ecological impact of the toilet paper. Toilet paper poses a dual problem: waste, on the one hand, but also the destruction of resources and deforestation generated during its manufacture.


Worldwide, 270,000 trees are crushed daily to provide paper, 10% or 27,000 trees just for toilet paper, according to WWF. If 40% of the toilet paper produced in Europe comes from recycling, this is more worrying in the United States. In fact, 98% of the toilet paper sold is made from virgin wood fibers. A real mess when you know it will end up in the toilet or in the trash! In the US, toilet paper alone accounts for 35-40% of the total mass of paper landfilled. Not to mention the plastic used for packaging ... But the problem also affects Europe. In 2017, the Greenpeace association accused Essity of destroying the forests of the Far North (Finland, Russia and Sweden).


This company, which owns the Lotus brand, is the leading European manufacturer of toilet paper. For several years, Essity has been accused of exploiting old or protected forests, destroying the habitat of endangered species or reforesting with invasive plant species. The toilet paper is thus a big consumer of forests and weighs heavily on the environment. The deforestation it induces and the transport from one continent to another are responsible for the emission of CO2. Thus, 10 rolls of toilet paper emit about 2.5 kg of CO2. If you want to adopt a zero waste approach, toilet paper is one of the first products for which you must find an alternative. You may not know it, but there are some eco-friendly alternatives to conventional toilet paper!

What ecological alternatives to toilet paper?

Choosing recycled toilet paper is already a first step toward more responsible consumption and reducing its environmental footprint. Indeed, the production of toilet paper from recycled fibers uses 50% less energy than that from virgin fibers. It is also less water intensive and emits fewer emissions of sulfur and greenhouse gases (GHGs) during production. Recycled toilet paper is easy to find thanks to the European eco-label. Another alternative to conventional toilet paper is washable toilet paper. Yes, yes: you read well! After washable baby diapers and washable sanitary napkins, you can now use washable toilet paper. Made of multi-layer fabric, it can significantly reduce waste. However, using washable and reusable toilet paper is not very pleasant for most of us ... Much like dry toilets that, despite their environmental benefits, have a hard time becoming more democratic. Between recycled toilet paper and the use of washable toilet paper, there is a solution that will make everyone agree: toilet paper made from 100% recycled food bricks.

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Eco-friendly toilet paper made from food bricks

"Stop wiping your buttocks with trees": this is the invitation launched by the company Rolly.lu, based in Luxembourg. With this eco-friendly toilet paper, you turn a daily act into an ecological act! But how is this possible? From manufacturing to packaging, Rolly toilet paper manufactured in France is part of an environmentally friendly approach.

The manufacture of Rolly.lu paper

Rolly is primarily a toilet paper made in the Vosges, France. In order to promote a short and local circuit, the food blocks used for its manufacture come from a factory in the same region. Fifteen thousand tons per year of food bricks are transformed into toilet paper. But how is it possible to go from the food brick of milk or juice to the toilet paper? Each brick is composed of 22% polyethylene, 4% aluminum and especially 74% virgin cellulose fibers. Once the bricks are soaked in water at 40 ° C, the cellulose fibers separate from plastic and aluminum. The paste thus obtained then passes through several filters before the cellulose is sterilized.


Finally, the paper is drained, squeezed and dried. The mechanical characteristics, the strength, the hue and the ability of the paper to be diluted in water are rigorously controlled. Responding to the same specification, the eco-friendly toilet paper is thus of similar quality to conventional toilet paper. The only difference, and not least: it has not undergone any chemical treatment. Indeed, the conventional toilet paper is subjected to various chemical treatment throughout the production process, to release the cellulose fibers or to be bleached. The toilet paper made from bricks, meanwhile, retains its natural beige or cream color because it is not bleached at the end of production with chlorine. Its manufacturing process is thus more respectful of the environment. A whole range of eco-friendly toilet paper is equivalent to 4700 recycled food blocks, 2 trees that have not been cut to make pure cellulose wadding and 120 kg less CO2 emitted into the atmosphere. Rolly toilet paper is EU Ecolabel certified.


Rolly.lu paper packaging

For an ecological approach from A to Z, Rolly's eco-friendly toilet paper is packaged in a 100% recycled and recyclable cardboard box. It is also made in France, in the Aisne. The ink used is water ink and the tape does not contain plastic. What could be better ? 

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